Cleanse
Clearing away what has built up on skin and coat without stripping it back further than it needs. A wash is a blend, and the blend — not any single name on the label — is what determines how it behaves.
In development
In development — Confirm your email for 20% off products from our first production batches if those products launch. No card or purchase required. You can leave the waitlist at any time. Offer terms
Concept · not final packaging
Concept imagery illustrating the intended routine. Packaging and formulations are in development.
Waitlist · in development
The Cori Routine
A three-step skin and coat routine for dogs — cleanse, leave-on, and targeted care — developed in the open, in the EU.
Price at launchWaitlist −20%
Confirm your email for 20% off products from our first production batches if those products launch. No card or purchase required. You can leave the waitlist at any time.
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Step 01 — Your details
- In development in the EU
- Confirmed by email link
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- Free guides with linked sources
What is actually in development
- Cleanse — Clearing away what has built up on skin and coat without stripping it back further than it needs. A wash is a blend, and the blend — not any single name on the label — is what determines how it behaves.
- Leave-on — A lightweight leave-on concept for the days between washes, designed to bring a regular care step into everyday life with your dog.
- Targeted — Some places need more attention than an all-over product can give them — paws, folds, the spots a dog keeps returning to. A targeted format lets you work area by area instead of asking one wash to do everything.
Availability and shipping
First batches are planned for the EU. Available delivery regions and prices will be published before any purchase.
Your data and this offer
Enter your first name and email, then confirm your request using the email link within 48 hours. The waitlist offer applies to our first production batches under the offer terms. You can ask to leave the list at any time. Offer terms · Privacy notice.
The routine
Three concepts, distinct roles
We’re exploring cleansing, leave-on care and targeted formats within one routine. The finished formulas and guidance will determine how they fit together.
Leave-on
A lightweight leave-on concept for the days between washes, designed to bring a regular care step into everyday life with your dog.
In development
Targeted
Some places need more attention than an all-over product can give them — paws, folds, the spots a dog keeps returning to. A targeted format lets you work area by area instead of asking one wash to do everything.
In development
The three at the point of use
How do cleanse, leave-on and targeted care actually differ?
The clearest way to tell the concepts apart is not their names but what happens after you use them: one is rinsed away, one stays on the skin and coat, and one is meant for a small area rather than the whole dog. The same difference is why no single format can do all three jobs.
Cleanse is rinse-off. It belongs to bath day: a wash worked through a wet coat, then carried away by the water. Like the shower gel on your own shelf, it does its work while it is in contact, and then it is gone.
Leave-on stays. Nothing here is rinsed out; the format is designed to remain on the coat and skin between washes. The closest everyday parallel is the hand cream by the sink, which works because it stays, not because it is washed away. That is why leave-on care is not a weaker cleanse — it is a different job.
Targeted is local. A targeted format is shaped for one place at a time — paws, folds, the spots a dog keeps returning to — the way a small tin of balm is shaped for knuckles and lips rather than for arms and legs. The point is the place, not the strength.
Held together, the three answer different questions: what a wash can reach, what stays behind afterwards, and what a small area needs in its own right. No format is asked to do another's work — and that separation is the routine.
Beyond the three formats
What does a dog skin and coat care routine include?
Our three formats sit inside a routine that is mostly you. Across breeds, coats and households, a skin and coat routine usually holds some version of the same few parts:
- Washing — a rinse-off cleanse worked through the coat when the coat needs one.
- Brushing and combing — part care, part inspection: the minutes when your hands are on the dog and your eyes are on the skin and coat underneath.
- Towelling and drying — the unglamorous step that ends most washes.
- Leave-on care — the steps that stay on the skin and coat between washes.
- Small-area attention — paws, folds and the other places that deserve a closer look than the rest of the dog.
- Choosing what you use — reading a label for what it can and cannot tell you, which our glossary and notes exist to help with.
- Noticing — simple notes on what changed and when, so the story of a coat is there if you ever need to tell it.
The Cori Routine covers three of those parts — the wash, the between-washes step and small-area care — as products in development in the EU. The other parts already belong to you and your dog; nothing in a bottle replaces your hands, your eyes or your vet.
One dog at a time
How does a routine adapt to the dog in front of you?
A routine is a shape, not a schedule. What fills it changes with the coat — long, curly, double and smooth coats collect and shed differently — and with the year: mud season, swimming weather, the weeks of winter grit. It changes with the dog's days: city pavements and woodland paths ask different things of paws. It changes with age, because an older dog's care has to be built around what is comfortable for them. And it changes with what you notice: a spot a dog keeps returning to is worth a note — and, if it persists, a conversation with your vet.
A dog who swims, a dog who rolls in whatever the season offers, a dog who tolerates a bath and a dog who does not: these are different routines wearing the same name, and none of them is the wrong one.
We will not pretend to a finished answer here. How each format fits different coats, seasons and households is part of what development exists to work out, and the guidance will be written with the finished formulas, not ahead of them. The principle we can already stand behind: build the routine around the dog in front of you — their coat, their day, the places they keep going back to — not around a habit or a number.
What we publish
Read the working, not just the conclusion
Explore the ingredients, formulation choices and research behind a more thoughtful routine. All our guides are free to read.
5
Research notes
Skin measurements, surfactant blends, preservation systems, fragrance labelling, and how to weigh a grooming claim.
41Glossary entries
Ingredient names with their reported functions — and what each name on its own genuinely cannot tell you.
1Editorial method
How we decide what is publishable, how claims get sourced or qualified, and what we remove when the evidence is not there.
Questions
Before you join
What is the Cori Routine?
The Cori Routine is a three-step skin and coat-care concept for dogs: cleanse, leave-on and targeted care. It is in development, with the choices behind each format shared openly as the work progresses.
Which formats are in the routine?
Cleanse is the bath-day starting point, leave-on is being explored for the days between baths, and targeted care is for smaller, demanding areas. They are separate concepts with different roles in one routine.
How are the three steps meant to work together?
The routine begins with cleansing, then makes room for leave-on and targeted care where they fit. The final formulas and instructions will determine the exact sequence; we are not asking one product to do every job.
Do I need all three formats?
No. They are separate concepts with separate roles, and which combinations make sense is something the finished formulas and their guidance will determine — we will not pretend to have that answer already. The waitlist form asks which formats interest you most for exactly that reason: it records a preference, not a purchase.
Is the routine for everyday care or a skin problem?
We are developing it for thoughtful everyday skin and coat care. Cori Dog does not diagnose or treat skin problems; painful, broken or worsening skin needs veterinary attention, and your vet can help with care alongside treatment.
Why does this page keep saying “in development”?
Because it is. The packaging in the photographs is concept imagery — no product exists to buy — and the formulations are still being worked on in the EU. The dates we share are development targets, not launch promises. We would rather show the working, and publish the reasoning in our notes, than present a finished story about an unfinished product.
When will the Cori Routine be ready?
The first cleanse and leave-on concepts are planned for Q1 2027, with targeted care planned for Q2 2027. Those are development targets, not launch dates: formulations, sequence and availability may still change.
What happens after I join the waitlist?
You confirm your request with the email link within 48 hours, and that records your founding benefit under the offer terms. No card and no purchase are involved. Development updates are optional — you choose them during sign-up — and you can leave the waitlist at any time.
Waitlist
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