For pads and the skin between them
We are exploring a format for precise application to the paw pads and the skin between them.
Dog paw care
Everyday care for paws.
Pavements, park paths, the way home. We’re developing a targeted everyday care concept for paw pads and the skin between the toes.
Targeted care concept · in development
Waitlist offer
Confirm your email for 20% off products from our first production batches if those products launch. No card or purchase required. You can leave the waitlist at any time.
Offer terms
For every little adventure ahead.
Join early and help shape thoughtful care for the paws that go everywhere with you.
Waitlist offer
Confirm your email for 20% off products from our first production batches if those products launch. No card or purchase required. You can leave the waitlist at any time.
Offer terms- 01Request
- 02Confirm email
Step 01 — Your details
A little closer attention
A moment of care after the walk.
Our paw-care concept explores a format for precise application to a small area. Its formula and instructions are still being developed.
A moment after the walk
A moment to look at the pads and the spaces between them can fit naturally alongside the lead, the towel and the brush.
Your experience belongs in the design
Tell us what paw care is like in your home. Waitlist members can opt into development updates or contact about early testing.
Before you join
Questions about the paw-care concept.
Is this a treatment for itchy or irritated paws?
No. We are developing a concept for everyday care, not a treatment. Painful, broken or worsening skin needs veterinary attention.
What areas is the paw-care concept for?
We are exploring a precise format for the pads and skin between them. The final formula and guidance are still being developed.
Why make paw care targeted?
Paws are a small, specific area. We are exploring a format that can be applied precisely to the pads and skin between them, rather than asking an all-over product to do every job.
Who is this paw-care concept being developed for?
We’re developing it for dog owners interested in thoughtful everyday care for paw pads and the skin between them.
When will the paw-care concept be ready?
We are currently developing targeted care for Q2 2027. That is a development target, not a release date: the format, instructions and timing may still change.