For pads and the skin between them
We are exploring a targeted format for everyday care for paws that seem itchy or look irritated, with application that puts care where you intend it.
Dog paw care
Targeted everyday care for paws that seem itchy or look irritated.
Pavements, park paths, the way home. We are exploring a targeted concept for everyday care for paws that seem itchy or look irritated, with a closer look at the pads and the skin between them.
Targeted care concept · in development
Waitlist offer
A confirmed request may qualify for 20% off products from our first production batches, under the offer terms.
Offer terms
A little closer attention
A closer look at paws that seem itchy or look irritated.
Paws are easy to overlook in an all-over wash. Our targeted concept explores everyday care for paws that seem itchy or look irritated, with a format for precise, considered application.
A moment after the walk
A moment to look at the pads and the spaces between them can fit naturally alongside the lead, the towel and the brush.
Your experience belongs in the design
Tell us what paw care is like in your home. Waitlist members can opt into development updates or contact about early testing.
For every little adventure ahead.
Join early and help shape thoughtful care for the paws that go everywhere with you.
Waitlist offer
A confirmed request may qualify for 20% off products from our first production batches, under the offer terms.
Offer terms- 01Request
- 02Research
Step 01 — Your details
Before you join
Questions about the paw-care concept.
Is this concept for paws that seem itchy or look irritated?
Yes. We are developing it around everyday care for paws that seem itchy or look irritated, especially the pads and skin between them. The final formula and guidance are still being developed.
What areas is the paw-care concept for?
We are exploring a precise format for the pads and skin between them. The final formula and guidance are still being developed.
Why make paw care targeted?
Paws are a small, specific area. We are exploring a format that can be applied precisely to the pads and skin between them, rather than asking an all-over product to do every job.
Who is this paw-care concept being developed for?
We are developing it for owners of dogs whose paws seem itchy or look irritated. Those everyday care needs shape the targeted format we are exploring.
When will the paw-care concept be ready?
We are currently developing targeted care for Q2 2027. That is a development target, not a release date: the format, instructions and timing may still change.